# Schema.org structured data for your business

JSON-LD describing your business, services and pages with verifiable data. Preparation, integration and consistency checks.

Canonical: https://llmoptimizedpages.com/en/services/structured-data-schema/

JSON-LD describing your business, services and pages with verifiable data. Preparation, integration and consistency checks.

## Markup should reflect what people see

We start with confirmed business name, domain, contact, services and content. We choose appropriate types: Organization, WebSite, Service or Article when they fit. LocalBusiness is not added to every site automatically; it must reflect the actual business. We do not invent reviews or a star average.

## How it is installed

JSON-LD is embedded in the appropriate page HTML or through a supported CMS feature. A schema.jsonld file in a folder does not mean Google associates it with your pages. We also review existing markup to avoid conflicting business identities.

## What passing validation means

We check that the JSON parses, uses valid properties and matches the page. The Rich Results Test checks types Google supports for those features; not every Schema.org type produces a rich result. Passing a test does not guarantee display.

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## Sources

- [Google Search Central: structured data](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data)
- [Schema.org: Organization](https://schema.org/Organization)
- [Schema.org: Service](https://schema.org/Service)
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## Related pages

- [ChatGPT does not recognise my business: website checks](https://llmoptimizedpages.com/en/guides/chatgpt-does-not-recognise-my-business/)
- [How to prepare your business for Google AI and ChatGPT search](https://llmoptimizedpages.com/en/guides/appear-google-ai-chatgpt/)
- [llms.txt, robots.txt, sitemap and Schema.org: what each one does](https://llmoptimizedpages.com/en/guides/llms-txt-robots-sitemap-schema/)