LLOPS
Start with a page worth finding
Someone searching for a supplier needs a concrete answer: what they offer, who it is for, how they work and how to engage them. Publish that information on an accessible page with a descriptive title and links from other pages on your site. Include service limits and available evidence. A hidden summary cannot compensate for an empty or contradictory offer.
Google AI keeps the SEO foundation
Google explains that AI Overviews and AI Mode rely on its search systems. To be a supporting link, a page must be indexed and eligible for a snippet. Google does not require llms.txt, special markup or machine-only writing. This directs the work towards crawling, links, user experience and reliable content. Eligibility does not mean the page will be shown.
Separate search from training
OpenAI distinguishes search crawler OAI-SearchBot from training-related GPTBot. Anthropic also documents Claude-SearchBot and agents with different roles. At Google, Googlebot controls Search crawling; Google-Extended covers certain Gemini uses and is not a ranking boost. Review robots.txt and server restrictions. Allowing a name in a file does not help when the server blocks the request.
Make the business identifiable
Use the same name, domain and contact details on your site and profiles you manage. Explain which brand provides each service. Add real projects and reviews only when you can publish and substantiate them. Schema.org can describe visible information; it should not create a business with invented addresses, awards or ratings. Consistency helps identify the entity without confusing it with another.
Measure observations, not promises
Record relevant queries in each language with the date and cited sources. Repeat observations comparably and note context changes. Absence from an answer does not prove your site is blocked; a mention does not guarantee customers. Compare these records with referral visits and valid enquiries. LLOPS uses this distinction to prioritise verifiable changes and explain remaining uncertainty.